Sharp Headlines Lead to Sales

Did you know a staggering 77% of email recipients decide whether to open an email or not solely based on the wording of the email headline?

With this knowledge in mind, it is imperative to write eye-catching, engaging and intriguing email headlines.

This is only half the battle though, as the ultimate goal of any email is an action; be it a click through to your website and the products on sale or signing up for a new offer or newsletter.

We achieve this Call-to-Action or CTA in the main body of the email by using a mix between informative and enticing language. This section is pivotal in the pursuit of achieving that essential CTA.

By researching the pain points of customers I can tailor this storytelling section to the exact needs and wants of your target market, ultimately leading to increased brand awareness, website visits and sales!

• In this piece about email headlines you may or may not have noticed that I used the industry recognised formula for writing emails.

  1. Hook

  2. Body

  3. Pitch

  4. CTA

• I first grabbed your attention with the headline, then continued with a very interesting sub-headline, followed by the ‘body’ which contained the story of the email.

• I then pitched to you in the final paragraph and left a CTA with the ‘Work with me’ button.

• This wasn’t an email but this style is what gets peoples attention and ultimately leads to revenue, it’s been tried and tested time and time again!